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Brand

Foundation Machines brand kit.

Logos, monogram and palette. Use these when you write about us, ship a partner page or include us in a launch.

Logo

The Foundation Machines mark is an ink chip containing a split-diamond monogram. Use the wordmark "Foundation Machines" alongside it whenever space allows; the mark alone is for avatars, favicons and tight UI containers.

Foundation Machines mark on paper
Foundation Machines mark on ink

Palette

Paper#f5efe3

Background, base surface

Paper soft#ede5d2

Secondary surfaces

Paper deep#e3d8bf

Wells, deepest surfaces

Card#fbf8f0

Raised cards

Ink#1a1612

Text, marks, hairlines

Ink muted#6a5e4f

Secondary text, labels

Ink faint#b3a78f

Placeholders, dividers

Emphasis#4a0e0c

Accent, used very sparingly

Typography

  • Fraunces for display + body copy. A warm, optically-tuned serif.
  • JetBrains Mono for tracked micro-labels and code. Set in upper case, 0.18em letter-spacing, ink-muted.

Don't

  • Don't recolour the mark or wordmark outside the palette above.
  • Don't rotate or skew the mark. The diamond split is fixed.
  • Don't pair the wordmark with another logo at the same size; ours should be the same optical weight as the partner mark.
  • Don't use Sebastion AI to refer to the company. The company is Foundation Machines.

Need vector files in a specific format, alternative ratios or a partner-locked lockup? Email press and we'll send a zip.